How to start that project you’ve been putting off because you can’t afford it!
A lot of times in any business but frequently in the music business we put off getting music recorded and merch out because we simply can’t afford it.
But what happens to those who can and did afford it? Well they might have fancy marketing and beautiful insta pics that makes things look incredibly successful to the untrained eye, but I can guarantee you that if other steps weren’t taken first, they all have a familiar story.
The project got released and …..crickets….maybe a few hundred dollars if you’re lucky of digital sales. And with the false hope that they 3000+ likers and followers on Facebook were going to buy your music, you risked your money on something that wasn’t set up for success in the first place.
Even if you have the money, I would tell you what I”m going to tell you in this podcast first.
Making any decision in business based on the money is putting the cart before the horse. The horse being the customers, the clients, the FANS that are going to buy your product or services, the cart being the product or services and the money it took to create them.
It costs nothing to build clients, to build trust and credential. But we think that our product does that for us, that’s not the truth.
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Love and Peace
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